Target the right-fit customer
Calisto™ is a cloud-based solution that provides auto-dealerships with actionable intelligence to identify the prospects with the highest probability of purchasing a specific vehicle, brand or model. Calisto™ applies predictive analytics focusing on your key strategic question: What’s the likelihood that a prospective customer will buy a specific vehicle? And, what actions will have the greatest impact on an individual’s likelihood to buy?
Calisto™ complements your existing marketing programs by combining customer data with social media and other hard to find external data and applying advanced algorithms to create individual likelihood to buy scores for each prospect.
Our sophisticated analytics can also perform what-if analysis, allowing you to select the marketing techniques and project their impact. Discover actionable insight instantly, through our easy-to-understand data visualizations, so you can determine the most effective marketing measures and improve your bottom line.