Like many institutions in today’s competitive market, the University of Pittsburgh strives to enroll the best possible class while making optimal use of marketing and budgetary resources. Pitt’s team also recognizes that an increase in best-fit students will have a positive impact on retention and graduation rates.
OAFA Director of Operations & Strategic Planning
At Pitt, we are interested in streamlining rather than throwing out a giant net. We will use the Othot platform to shape the class in the direction that the University requires. If the University wants more low-income students, we can use Othot to find them. If the University wants more high-quality students, Othot shows us who to target and how to increase the probability of enrollment. If the University wants more geo-diversity, we can use Othot to focus our efforts there, and so forth.