Pitt will use the Othot platform to optimize enrollment & get a better ROI
Like many institutions in today’s competitive market, the University of Pittsburgh strives to enroll the best possible class while making optimal use of marketing and budgetary resources. Pitt’s team also recognizes that an increase in best-fit students will have a positive impact on retention and graduation rates.
- THE NEED
- Finding best-fit students for Pitt’s freshman class while making optimal use of marketing and budgetary resources
- THE CHALLENGE
- Finding predictive analytics software that can be used “right out of the box” to drill down to individual student records and prediction scores
- THE RESULTS
- Othot will help Pitt meet enrollment targets while achieving a better return on resources, and the enrollment services managers will learn what actions to take to increase the likelihood of a student enrolling.
Kellie Kane
OAFA Director of Operations & Strategic Planning
At Pitt, we are interested in streamlining rather than throwing out a giant net. We will use the Othot platform to shape the class in the direction that the University requires. If the University wants more low-income students, we can use Othot to find them. If the University wants more high-quality students, Othot shows us who to target and how to increase the probability of enrollment. If the University wants more geo-diversity, we can use Othot to focus our efforts there, and so forth.