Move from data to insights

Uncover rich knowledge so you make
informed decisions and reach your goals
in admissions, retention, and beyond graduation

Use your data to uncover your market potential

To fully understand the market trends and your school’s position in the market, we start with a Market Assessment, examining your data at a granular level so that we can uncover analytics opportunities and important questions about your school’s future.

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We have a rigorous procedure for preprocessing and analyzing your data

  • Cleaning up and organizing your data: removing redundant data and assign unique ID’s to prospective students
  • Identifying the Census Tract: utilizing the U.S. Census Bureau Geocoder and mapping prospects to census tracts
  • Calculating share: total and per grade levels, per census tract and zip code
  • Regression analysis: running regressions using census tract level data and aggregating census tracts to zip codes

Determining your Market Assessment

We consider numerous variables that are relevant to your school: demographic, geographic, socioeconomic, and many more. The variables are gained from a number of credible external sources in addition to your school’s current and historical data.

We examine these variables in increasing levels of granularity to fully understand your school’s potential. At each of these levels we analyze trends in enrollment, tuition, competition, and more as they apply to your private or independent school. From there we can we identify the why’s and what-ifs for your institution.

Our analysis follows this framework:

1 National Trends

2 Regional & Local Trends

3 Historical Trends for Your Institution

4 Your Market Share

5 Potential Market Share

The first step to a pivotal analytics strategy

The Market Assessment paints a complete understanding of your school’s current and potential standing in the education industry. The trove of valuable data available for private and independent schools provides numerous possibilities for analytics applications, from enrollment to donations.

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What’s the likelihood that a family will enroll their child?

Discovering valuable insights early in the enrollment process allows you to better target the best-fit families and students, so you maximize your marketing and recruiting resources.

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Target the best-fit families and their student(s)

Calisto™ is a cloud-based solution that provides K-12 schools with the intelligence needed to attract the right-fit families and students. Calisto™ applies predictive analytics at the family level, focusing on the key strategic question: What’s the likelihood that a family will enroll their child?

Calisto™ complements a school’s comprehensive marketing program by applying advanced analytics to its historical enrollment data and external data, including detailed demographic and socio-economic characteristics at the census level tract. Our analytics engines output understandable score reports that predict the likelihood that an individual prospective student and their family will choose to enroll in your school.

You can continually process new data, enabling you to discover the impact of various decision options instantly, so you can prioritize and focus your resources to reach the best-fit family and student. Results display in an understandable visual format, providing intelligent insight to use immediately in the enrollment process.

Predicts the Likelihoods

PREDICTIVE

Predicts which students are most likely to attend and identifies the reasons why, such as cost, travel time or school district rankings

Provides the What-Ifs

PRESCRIPTIVE

Provides the detailed insight and what-if analysis to assist with winning the decision of the prospective families and students, allowing you to allocate additional resources to students where it will make the greatest impact

Benefits of Calisto™ for K-12 Schools

Simplify volumes of relevant data early in the enrollment process so you’re able to make better decisions to connect with the right-fit family, and enroll their student for the best chance of student success.

  • Target students early in the enrollment process to increase your inquiry pool
  • Incorporate external data for enhanced segmenting of your prospective students
  • Access and run prescriptive scenarios in real-time on any device
  • Easily integrate results into your student information systems workflows
  • Identify data strategies so you can reach your educational enrollment goal
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Use the right tools

Our software helps you focus on the right families so you build effective enrollment strategies and keep your school full of learners.

Enrollment Solutions
Retention solutions

What is the likelihood that a student will be retained?

What is the likelihood that a student will graduate?

Uncover insights that enable you to support the right student at the right time, so you improve student retention and facilitate successful graduate outcomes.

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Identify at-risk Students

Titan™ helps organizations understand the likelihood of student retention, providing private and independent schools with the intelligence needed to engage and keep current students. Titan™ analytics produces likelihood scores at the individual student level focusing on the key strategic questions: What is the likelihood that a student will be retained? And, what is the likelihood that a student will graduate?

Titan™ applies advanced algorithms to your school’s historical retention and graduation data while augmenting your data with key external datasets to better understand factors impacting student success.

Othot’s analytics engines output insightful, easy-to-comprehend score reports that predict the likelihood that an individual student will attend your school through graduation. This valuable information enables you to build strategies that will support those students who are at risk of attrition.

Predicts the Likelihoods

PREDICTIVE

Predicts which students are most likely to leave before they finish school and receive a diploma.

Provides the What-Ifs

PRESCRIPTIVE

Provides detailed insight so you can realize how to influence students to maximize engagement and retention

Benefits of Titan™ for K-12 Schools

Data-driven planning will enable you to make informed decisions, allowing you to connect with the right student to increase their chance of success at your school.

  • Target “at risk” students to intervene before they decide to leave your school
  • Anticipate churn rates for use in budgeting and planning
  • Access and run prescriptive scenarios in real-time on any device
  • Easily integrate results into your student information systems and CRM platforms
  • Identify data strategies to ensure that your students graduate
Request a Demo

Use the right tools

Our software helps you focus on the right families so you build effective enrollment strategies and keep your school full of learners.

Enrollment Solutions
Retention solutions