Original Thoughts Blog

Original Thoughts Blog 2017-10-17T13:17:42+00:00

Predictive Modeling for Enrollment

Last week on the Othot blog, I talked about why higher education institutions should use predictive analytics. This week I’ll discuss one area where predictive analytics can have a tremendous impact: enrollment management. A predictive analytics tool for enrollment should answer the following question, “What is the likelihood of a student to enroll?” The [...]

By | October 17, 2017|Predictive Analytics|

Predictive Analytics and Higher Education

Predictive analytics is the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends. In essence, predictive analytics makes predictions about the future, for example, enrollment targets. Organizations are turning to predictive analytics to increase revenues, mitigate risk, and meet goals. There is a need [...]

By | October 11, 2017|Predictive Analytics|

Getting a Bigger Return on List Buys

Over the past two decades, buying student names from the ACT, College Board, and other sources has become the standard for enrollment professionals under pressure to meet enrollment targets and find best-fit students. After all, competition for students is fierce and prospective students often apply to numerous potential schools. The New York Times reports [...]

By | May 30, 2017|Predictive Analytics|

One Size Does Not Fit All

Differentiating with Preprocessing, Machine Learning Algorithms, and "What-If" Scenarios - Everyone is unique. We fill our free time a number of different ways. We spend a night out at our favorite restaurant, enjoying different types of cuisine. We buy clothes from certain stores because they are more suited for our shape and our style. [...]

By | October 28, 2016|Business, Industry, and Markets, Predictive Analytics|

Data Inspires Hope

Predictive Analytics and Baseball Statistics As long as I can remember, baseball has been my favorite sport. I loved the intricacies of the game, the rules, the culture, but most importantly – I loved the rigorous keeping of statistics. I was never very good at baseball. In C-Ball I went 4-32, good for a [...]

By | October 17, 2016|Predictive Analytics|

I Love The Smell Of Fresh Carpet In The Morning…

There is nothing better than attending an industry conference to feel the pulse of the market. It is one of the few times that you can meet hundreds of your potential customers and talk to them about their needs, pains, and hopes. This is the true value of an industry conference for me: having the opportunity [...]

By | September 30, 2016|Predictive Analytics|

The Complexity of Simplicity

I sometimes wonder how many people have heard of John von Neumann [1]. No, he is not a sports legend or something along those lines (see last week's Original Thought for more on that [2]). John von Neumann was a child prodigy who became one of the most important and prolific mathematicians of the [...]

By | September 21, 2016|Predictive Analytics|

Take Your Shot

"You miss 100% of the shots you don’t take."   - Wayne Gretzky I think virtually everyone in business has been subjected to this platitude at some point in their career. It is bandied about with such practiced ease that I sometimes wonder if attending a half-day seminar on sports quoting is a graduation requirement [...]

By | September 12, 2016|Predictive Analytics|