Original Thoughts Blog

Original Thoughts Blog 2017-10-17T13:17:42+00:00

Customer Impact Series: Evaluating Name Buys and Sources

For the fourth and final installment in our impact series, I’d like to provide an example of how we are helping a key customer determine the quality of their name buys and the effectiveness of their sources. We’ve already reviewed examples of how we helped institutions tactically throughout the year through visit engagements and [...]

By | June 1, 2018|Predictive Analytics|

Customer Impact Series: Targeted Financial Aid Awards

Last week, we launched our impact series with a post about one of our higher education customers that used the Othot Platform to determine how best to convert accepted students into deposited students. The answer was admitted student visits. While this is a common theme across many of our customers, there is another use [...]

By | May 21, 2018|Predictive Analytics|

Use Data and Analytics to Drive Your Retention Strategies

Higher education institutions are being challenged to balance their mission as educators and their need to support that mission financially. They are also seeing more scrutiny around justifying the value of an education, which can have far reaching implications. Today, many states are reconsidering how they fund higher education and are seeking to link [...]

By | April 19, 2018|Predictive Analytics|

Product Sneak Peek: Dashboards and Rewind

In a couple of weeks, Othot will release its first software enhancements for 2018. We’ve included a number of new developments to help expand a higher education institution’s ability to assess its current cohort status and make tactical and strategic decisions to improve enrollment outcomes. I wanted to give you a sneak peek into [...]

By | April 17, 2018|Data Science, Predictive Analytics|