Virtual Seminar:
What the heck happened at my institution?

Let’s answer that question, so we can crush 2021.

What we thought was going to be a more challenging year for student recruitment because of the changes to NACAC’s Code of Ethics and Professional Practices was upended by the COVID-19 pandemic. Institutions, students, faculty, administrators, and families were scrambling to figure out what to do and how, all while finances, health, and safety were under attack.

What’s clear is that going back to normal is not possible.

Yet, some institutions are coming out of this crisis prepared to meet enrollment challenges in the near and long term.

What do these institutions all have in common? They use data and advanced analytics to understand what did happen as well as what is happening right now in their enrollment funnels and the reasons why. These institutions are also using prescriptive analytics to change outcomes and hit their goals at census.

Data and analytics are changing the way enrollment professionals do their jobs by providing a new roadmap. One that sets them on a course to optimize resources, confidently make decisions, and achieve goals.

No matter how challenging 2020 is, your recruitment goals aren’t on pause. During our virtual seminar, our enrollment and analytics experts will share how data and analytics will help you build a new roadmap for 2021.

We are 5 students away from our NFT goal and our TR Enrolled are almost up 30% over last year. I just wanted to say thank you for all your help this year. We could not have been where we are without your assistance. I cannot wait for census.

Jason Hale

Director of Recruitment · Texas tech University