Jeff Selingo


Jeff Selingo

Thursday, August 5 · 11:00am-12:00pm EDT

The Post-Pandemic College and the Student Experience

Jeff Selingo has written about higher education for more than two decades and is a New York Times bestselling author of three books. His latest book, Who Gets In & Why: A Year Inside College Admissions, was published in September 2020 and was named among the 100 Notable Books of the year by the New York Times. A regular contributor to The Atlantic, Jeff is a special advisor for innovation and professor of practice at Arizona State University. He also co-hosts the podcast, FutureU. He lives in Washington, DC with his family.


Day 1: Wednesday, August 4

SESSION 1 · 11:00am - 11:45am

Ask Andy Anything


  • Andy Hannah, Cofounder and President, Othot
We're kicking off Partner Experience 2021 with a Q&A with Andy Hannah. He'll offer some insights into what's next for Othot and what to expect at this year's conference. 

SESSION 2 · 12:00pm - 1:00pm

The Othot Innovation Journey Product Overview


  • John Abbatico, Cofounder and CTO, Othot
  • Bob DiMaggio, VP of Product, Othot

Looking back to look forward, John Abbatico and Bob DiMaggio share Othot’s innovation journey, focusing on features and functions in the platform that help you make more informed decisions. They’ll also talk about the future evolution of the platform and the role of our partners in defining that future.

Sponsored Lunch Session · 1:15pm - 1:45pm

What’s Next for Othot: Our Role in Liaison’s Strategic Enrollment Management Ecosystem


  • Sasha Peterson, Chief Innovation Officer, Liaison

Today, many higher ed leaders are time and data strapped, causing their scope to narrow to: “How will I enroll my next class?” At Liaison, we envision a future where these same leaders can confidently leverage dynamic education technology — and the expertise behind the technology — to expand their focus, instead driving today’s decisions by answering: “How will I graduate my next class?” During this session, Chief Innovation Officer Sasha Peterson will talk through how you, Othot’s partners, stand to benefit from Liaison’s acquisition of Othot. He’ll share why Liaison saw Othot’s technology as integral to its vision – and, more importantly, how together we’re building an ecosystem that will support the full student lifecycle.

SESSION 3 · 2:00pm - 3:00pm

From Entry Level to Senior Level, How Analytics Can Transform Enrollment Management


  • Jason Hale, Executive Director of Undergraduate Admissions, Texas Tech University
  • Rex Oliver, Director of Recruitment, Texas Tech University

Most institutions use a wealth of data to meet enrollment goals, but who has access to the data? What if the data lived at every level of your organization? Hear how Texas Tech University has empowered its team, from entry level to senior level, to utilize data analytics in their daily operations. Integrating existing enrollment data from multiple external data sources with Othot’s platform, Texas Tech has been able to grow enrollment and retention nine percent in the last three years. Texas Tech believes that data analytics should be used by all staff who assist students throughout their enrollment journeys. This session will provide tips on creating a data-driven culture and highlight Texas Tech’s journey as an Othot partner over the past five years.

SESSION 4 · 3:15pm - 3:45pm

Revolutionizing the Narrative of Academic Success through Qualitative Research


  • Rebecca Farabaugh, Communications Manager, Kenneth P. Dietrich School of Arts and Sciences, University of Pittsburgh
  • Mary Napoli, Director of Tutoring and Academic Success, University of Pittsburgh

In this hands-on, interactive session, Rebecca Farbaugh and Mary Napoli will talk about the academic success service challenges at the University of Pittsburgh's Kenneth P. Dietrich School of Arts and Sciences, and how they developed their own research methodology using the resources at hand to conduct meaningful qualitative research. Participants will discover tools and tactics to access data in cost-effective ways, how to turn research findings into a cohesive story, and get tips on how to get buy-in from faculty and leadership.

SESSION 5 · 4:00pm - 4:30pm

A Cabinet Level View of Othot’s Student Success Platform


  • Patti McCarthy, VP for Enrollment Management, Indiana University of Pennsylvania

This session demonstrates the application of Othot's Student Success platform at the president’s cabinet level to provide projections, discover insights, and make strategic decisions. The presentation will include a discussion about ways in which high level insights provided guidance to determine more focused strategies to support students.

Day 2: Thursday, August 5

SESSION 1 · 11:00am - 12:00pm

Jeff Selingo

The Post-Pandemic College and the Student Experience

Presenter: Jeff Selingo

In an age of instantaneous communication and feedback, surrounded by Amazon 1-click, Netflix preferences, Instagram likes, and Google answers, college campuses remain stuck in an era with an amalgamation of processes, paper, and people sitting in various departments. Now, consumer expectations are now spilling over to higher education. Covid-19 exposed dissatisfaction with the student experience in college and institutions realized that many of their student success efforts were stuck on auto-pilot. The decade ahead in higher education will be about using data, deploying technology, and rethinking legacy structures to make the student experience seamless.

SESSION 2 · 12:15pm - 1:15pm

Utilizing Othot to Reimagine Oklahoma State’s Tuition Waiver Program


  • Dr. David Marriott, Associate Director, Undergraduate Admissions, Oklahoma State University
  • Nathan Turner, Strategic Partnership Manager, Othot

Like many institutions, Oklahoma State University manages a robust in-state and out-of-state tuition waiver program, and it hasn't changed much over the last decade. With increased competition for students and tight budgets, OSU wanted to determine the best way to use the existing waiver program to maximize student enrollment. In this session, you'll hear how OSU used the Othot platform to update and reimagine their waiver program and adopt a GPA-only waiver program for both resident and non-resident students in the wake of the COVID-19 pandemic.

Sponsored Lunch Session · 1:30pm - 2:00pm

Are You Making the Most Out of Your Data? Translating Insights into Action for Student Success

  • Traci Roble, Director of Partner Success, Othot
  • Brandi Phillips, Executive Director, Student Success, RNL

Join us for an insightful combined session where we will demonstrate how you can use predictive and prescriptive analytics, overlayed with an individual’s motivational and behavioral attributes, to inform strategies and tactics that improve each student’s outcome. Our use cases and strategies will outline how you can bridge the gap from enrollment to retention and enrollment to initial academic success.

SESSION 3 · 2:15pm - 2:45pm

Seat Prediction with the Tools You Already Have


  • Dr. Patty Milner, Assistant Vice Provost for Student Outreach and Innovation, University of Arkansas Global Campus
  • Noel Sharif, Data Analyst, University of Arkansas Global Campus

As online student populations grow at large public institutions with online classes open to both traditional and online-only students, so do the opportunities to apply data to operational decisions. What will be the demand for an online course? How many seats need to be reserved for online-only students? When can any open seats be released to on-campus students? Dr. Milner will demonstrate the process and tools the University of Arkansas Global Campus used to predict which courses would need additional sections and how to balance the needs of on-campus students with online-only students, using software readily available on campus, including SAS EG, Power BI, and Excel.

SESSION 4 · 3:00pm - 3:45pm

Solution Session: Impact Yield One Student at a Time


  • Karen Salem, Solutions Engineer, Othot
  • Jeff Morgan, Product Operations Manager, Othot

In a poll answered by Othot Partner Experience 2021 registrants, they said that the most pressing decision they are making is "Decide which students need more money or something else to increase yield." This session will be a deep dive into how you and your teams can take advantage of the Othot platform to understand better which admitted students would benefit the most from the decisions you make. Platform features to be covered include What-if, Sensitivity, and Pivot.

SESSION 5 · 4:00pm - 5:00pm

The Data Journey with Othot


  • Dr. Mark Voortman, Data Science Architect, Othot
  • Alexis Tshudy, Data Curator, Othot
  • Ashton Seward, Data Scientist, Othot

Is all data, 'good data'? Join our Data Science and Data Curation teams to learn how much data you need for your models, what types of data you should be collecting, and the age-old discussion, quality vs. quantity. Our teams will also talk about how Othot supports you along the data journey, whether you are just starting out or a long-term partner. 

Day 3: Friday, August 6

SESSION 1 · 11:00am - 12:30pm

Demographic Shifts, Test-Optional Policies, and the Future of Enrollment at Your Institution


  • Andy Hannah, Cofounder and President, Othot
  • Patty Beeson, Director of Research, Othot, and Provost Emerita, University of Pittsburgh
  • Sarah Coen, VP Strategic Initiatives, Transylvania University
  • Marco Dinovelli, Executive Director, Strategy and Analytics, Rutgers University-New Brunswick
  • Kevin Mathes, Dean of Admissions, Bucknell University

By 2030, the number of first-time, college-age students is expected to decline by at least 10%. The cause: falling birthrates and changing demographics. In the past, increasing high school graduation and college matriculation rates compensated for birthrate declines. This trend may have reached a limit. What lessons can we learn from the previous cliffs, and how can they be applied to the current trend? Institutions’ focus on first-gen, underrepresented minorities, low income, and rural students present opportunities to combat the cliff and drive equality and equity. Test-optional policies are seen as a tool to increase the populations of these segments. But are they working? Join us for a discussion on the implications of the complex recruitment world.

SESSION 2 · 12:45pm - 1:45pm

EM Pathfinders Share Insights to Illuminate the Path Forward


  • Chris Lucier, Director of Partner Relations, Othot
  • Rachelle Hernandez, Senior Vice Provost for Enrollment Management and Student Success, University of Texas
  • Amy Hutton, PhD., Assistant Vice President for Enrollment Management, The University of Alabama
  • Pam Horne, SEM consultant; former Vice Provost for Enrollment Management, Purdue University, and former Director of Admissions, Michigan State University
  • Bill Conley, Principal and Co-founder, Enrollment Intelligence Now; former VPEM, Bucknell University; former Dean of Enrollment, Johns Hopkins University; and other senior admissions and enrollment positions

Enrollment managers are confronting several disrupting forces, challenging their ability to accomplish their difficult goals now and through this decade. Join recognized current and retired enrollment leaders in an interactive session where they share examples of how data and advanced analytics have been used to manage past disruptions, and how they envision using data and advanced analytics to manage current and projected disruptions. We look forward to you challenging the panel with your questions and sharing your own insights.


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