In part one of “A Four-Step Guide to Increase Investment in Strategic Enrollment Management," I outlined the first two steps to build your case for investment in strategic enrollment management. Step 1: Identify the strategic and tactical necessity Step 2: Network to gather [...]

As I write this, I recognize that many of you in enrollment management are fighting hard to hold on to what you have in the FY 21 budget and make the argument to hold the FY 22 budget steady. In other words, at a time when institutions are facing significant budget challenges, [...]

Some of you have depended upon recruiting transfer students to achieve your institution’s undergraduate enrollment (UG) goals. You have a well-developed strategy with commensurate resources to manage the enrollment processes from the first contact to graduation. However, for [...]

In the 2000 movie, “The Perfect Storm,” based on the 1997 book of the same name and the true story of the Andrea Gail (1992), the crew of a fishing boat out of Gloucester, Massachusetts find themselves in the “storm of the century," a confluence of two powerful weather fronts [...]

As schools seek to achieve their enrollment goals by identifying and recruiting students who are admissible, good fits for their institutions, and have the potential to persist, graduate and be successful, they are increasingly looking outside of their traditional feeder markets.

Why do you need to have a standardized process to create enrollment goals? During my 12-year tenure as a chief enrollment officer, I experienced this situation time and time again --The President wants to increase diversity, net tuition revenue (NTR), and quality. The Provost [...]