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The Long and Short of It, Planning During COVID-19

By Greg Curry | April 24, 2020

COVID-19 has thrown colleges and universities into short-term chaos. I’ve learned about the challenges and the chaos from both the institution’s and the student’s perspectives. Every day at work, I talk to enrollment and student success professionals across campuses, big and [...]

Othot Talks Higher Ed with Casey Green [video]

By Karlye Rowles | April 21, 2020

At our first Othot Talks Higher Ed, Fred Weiss, President and CEO of Othot, spoke to Casey Green, Founding Director of The Campus Computing Project. When Green and Weiss originally scheduled the interview, COVID-19 was just starting to impact campuses. Now, campuses are closed, [...]

Addressing Affordability Amid COVID-19 with Data and Analytics

By Zach Varga | April 14, 2020

Like many organizations and industries, your institution and the entire higher education community are facing significant challenges from the COVID-19 global pandemic. Whether you are trying to enroll your class or you are working to ensure your current student body retains and [...]

The EM Perfect Storm… just got worse and became truly the Storm of the Century!

By Chris Lucier | March 17, 2020

In the 2000 movie, “The Perfect Storm,” based on the 1997 book of the same name and the true story of the Andrea Gail (1992), the crew of a fishing boat out of Gloucester, Massachusetts find themselves in the “storm of the century," a confluence of two powerful weather fronts [...]

What is the Most Dynamic and (un)Predictable Industry in America?

By Andy Hannah | December 18, 2019

Accurate predictions in stable industries are relatively easy. In Pittsburgh, home of Heinz, I bet we can predict the sale of ketchup “bottles” with high accuracy. The demand of Ketchup, like the demand of hot dogs, hamburgers, and French fries remains relatively stable, i.e., [...]

What Could Have Been with Predictive and Prescriptive Analytics

By Chris Rose | December 13, 2019

In our last post, we talked about how insights derived from data are the missing ingredient for prioritizing enrollment management initiatives and identifying students to recruit. But how do you put everything together to create an enrollment strategy that makes sense for your [...]

Game Changer Series: MassArt and Othot: Chris Wright, Dean of Admission and Enrollment at MassArt, Carving New Paths for Success

By Dave Babst | September 5, 2019

Dave Babst, Vice President of Marketing and Customer Success at Othot, recently sat down with Chris Wright, Dean of Admission and Enrollment at Massachusetts College of Art and Design, to talk about his 2018-2019 recruitment year and how he used prescriptive analytics to [...]

(2019) The Future of Data Analytics in Higher Education is Prescriptive Analytics

By Bob DiMaggio | May 1, 2019

Why? Because it answers the questions ‘What should we do?’ and ‘What can I do to meet my goals?’ Predictive analytics alone only gets higher education institutions halfway to what is needed to truly advance your institution and its goals. It tells you what will occur, but what [...]
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