Colleges usually rely on marketing, alumni networks, and positive word-of-mouth to attract new students, but what if predictive analytics could do a better job of creating the perfect match between students and universities?
Andrew Hannah has embarked on a new direction with startup, Othot, a cloud-based predictive analytics company. Initially targeting higher education, its first product predicts the likelihood that a prospect will turn into a customer.
Big data can be a powerful tool. And while many companies scramble to collect data with hopes of mining it for key information, most lack the means to interpret and parse the data — or to use it to make decisions for the future.