Designing a Financial Aid Award Strategy for the Future


How does your institution build its financial aid strategies?

Learn how Bucknell University and Columbia College Chicago used predictive and prescriptive analytics to develop new financial aid award strategies for their 2022 incoming undergraduate classes.

Their strategies involve using scenario-planning to inform how different financial aid award and appeal decisions will impact a student’s decision to enroll. With this knowledge, they will make strategic and informed decisions, maximizing the use of available funds toward desired enrollment outcomes.

Using a case study format, our presenters will describe what prompted the need for a new strategy, why they chose to implement advanced analytics, what they considered when developing the strategy, and everything else they learned along the way.


What You’ll Learn

By the end of the webinar, you will understand how using advanced analytics can help you:

  • Achieve your desired enrollment outcomes
  • Inform your financial aid strategy by understanding trade-offs and reducing risk
  • Understand if a financial aid award will impact a student’s decision to enroll


About the Speakers

Chris Rose

chris roseChris Rose (moderator)
Strategic Partnership Manager

Chris Rose has been a strategic partnership manager with Othot, a Liaison company, for just over 2.5 years. Chris works with partnership institutions managing the full account lifecycle from onboarding and implementation to training and value-driven strategic and tactical sessions. Prior to his current role, he spent 11+ years in higher education in various leadership roles in enrollment management and career services.

Derek Brinkley

derek brinkleyDerek Brinkley
Assistant Vice President of Undergraduate Admissions
Columbia College Chicago

Hailing from Columbus, Ohio, Derek began his career in higher education at Mount St. Joseph University in Cincinnati, Ohio as an admissions counselor. After a year at the Mount, he returned to his alma mater, Xavier University, to assume the role of coordinator of multicultural recruitment and assistant director of admissions. An opportunity to move to Chicago landed in his lap four years later and he began working for Loyola University Chicago as the associate director of multicultural admissions. While there, he helped launch Arrupe College of Loyola University Chicago - a two-year program that allows low-income, first-generation students to obtain an associate's degree debt-free. His work at Arrupe caught the eye of Columbia College Chicago and he was hired as the senior director of undergraduate admissions in January 2017. His work at Columbia, now serving as assistant vice president, has led to three of the largest freshman classes in nearly a decade, while also being three of the most academically talented and diverse classes in the college's history.

Andrea Leithner Stauffer

andrea leithner staufferAndrea Leithner Stauffer
Director of Financial Aid
Bucknell University

Andrea Leithner Stauffer has held her position as director of financial aid at Bucknell University since 2002. As the chief financial aid officer at the University, she is responsible for the administration of over $70 million of institutional aid and over $20 million in federal, state, and other sources while also overseeing the financial aid team and operations. In her 32 years of financial aid experience, Andrea has served as director of financial aid at University of Rochester, director of first-year student financial aid at Hamilton College, financial aid officer at Vanderbilt University, and senior financial aid counselor at the University of Oklahoma. She has served as a member of the College Board Middle States Regional Council, chair of the Patriot League financial aid directors committee, and is a member of NASFAA, EASFAA and PASFAA (National, Eastern and Pennsylvania Associations of Student Financial Aid Administrators). Andrea earned her Bachelor of Science degree from Vanderbilt University.