---
title: Sharpen Your Recruitment Strategy with Advanced Analytics | Othot
description: Learn how Texas Tech University will sharpen it's recruitment strategy by using advanced analytics to identify and recruit best-fit students.
---

# Sharpen Your Recruitment Strategy with Advanced Analytics

## How’s your recruitment strategy?

The challenges are mounting for recruitment professionals.

- In 2017, 2/3 of schools **did not** hit enrollment goals** and** 32% were still recruiting after May 1.
- The forecast for public and private 4-year institutions outside the top 100 in the US News & World Report rankings is especially negative.
- Between 70-80% of 4-year institutions have either decreased or kept recruitment and admissions budgets flat.

### Learn how your school can remain competitive

In this webinar, you’ll hear from Jason Hale, Director of Recruitment at Texas Tech University. Learn how he and his team use advanced analytics to make data-driven decisions.

He shares how this approach has helped his team refine their strategies and take a more targeted and strategic approach in their day-to-day recruitment activities.

[Go to Top ](https://www.othot.com/webinars/use-advanced-analytics-recruitment#top)