Plato is often credited with the quote, “Necessity is the mother of invention.” While the origination of this famous saying may be in question; the meaning is not.
The coronavirus pandemic has certainly created a new framework that we have not only had to adapt to, but rapidly learn from as we plan for the future (and what that might look like). Within higher education (similar to most industries), institutions initially found themselves in a state of necessity; making decisions for the health, safety, and well-being of their students and staff and quickly working in parallel to figure out the rest. Now, after a month of responding to the challenges brought on by the pandemic and making changes to replace all in-person interactions with virtual ones, colleges and universities must make a conscious effort to continue what necessity started.
In the upcoming sections, we outline a few key tactics to consider (better yet incorporate) with your virtual event strategy if you haven’t already. These ideas stem from collaborative discussions we’ve had with our partners about the challenges and opportunities that come with creating and capturing virtual events. We also highlight what is important from a data and advanced analytics perspective and why the details matter.
The truth is the future looks brightest with a hybrid approach to events that personalize a student’s experience whether in person or virtually. Let necessity turn into invention and take advantage of this time to lay the foundation for the future, not only for the upcoming fall class but beyond.