The National Center for Education Statistics estimates that forty-five percent of students obtain a degree or certificate at the first institution they attend within six years of starting college, and nearly 31 percent drop out entirely. Those statistics demonstrate why student [...]

Test-optional admissions is not a new discussion in higher ed. According to FairTest, the list of colleges going test-optional for admissions is growing. Higher ed institutions have cited several reasons why they do and don’t use test scores for admissions and merit aid [...]

Like many organizations and industries, your institution and the entire higher education community are facing significant challenges from the COVID-19 global pandemic. Whether you are trying to enroll your class or you are working to ensure your current student body retains and [...]

For the fourth and final installment in our impact series, I’d like to provide an example of how we are helping a key customer determine the quality of their name buys and the effectiveness of their sources. We’ve already reviewed examples of how we helped institutions [...]

For the third installment in our impact series, I’d like to provide another financial aid example. Last week, I discussed how a customer used Othot’s insights to target a narrow population of students with a specific aid incentive, and this week, I’ll look at financial aid [...]

Last week, we launched our impact series with a post about one of our higher education customers that used the Othot Platform to determine how best to convert accepted students into deposited students. The answer was admitted student visits. While this is a common theme across [...]

It’s past May 1st (National Decision Day) and hopefully your enrollment class is looking good for the upcoming school year. Take a minute and breathe a sigh of relief. For many of Othot’s customers, the past few months were stressful, but well worth the effort. If you are not an [...]

In previous Customer Success posts, I’ve talked about our proven process to deliver value to our customer and how we can expedite time to value. However, I haven’t thoroughly discussed what “value” our customers are realizing. Given the time of year, especially as your [...]