How Advanced Analytics Can Help with Out-of-State Recruitment

By Chris Lucier | February 4, 2020

As schools seek to achieve their enrollment goals by identifying and recruiting students who are admissible, good fits for their institutions, and have the potential to persist, graduate and be successful, they are increasingly looking outside of their traditional feeder markets.

What does Advanced Analytics have to do with Student Success?

By Traci Roble | January 14, 2020

It’s not surprising that enrollment isn't the only problem for colleges and universities. Student success, inclusive of graduating on time with manageable debt and achieving positive post-graduate outcomes, is more and more a focal point of higher education institutions as [...]

What is the Most Dynamic and (un)Predictable Industry in America?

By Andy Hannah | December 18, 2019

Accurate predictions in stable industries are relatively easy. In Pittsburgh, home of Heinz, I bet we can predict the sale of ketchup “bottles” with high accuracy. The demand of Ketchup, like the demand of hot dogs, hamburgers, and French fries remains relatively stable, i.e., [...]

What Could Have Been with Predictive and Prescriptive Analytics

By Chris Rose | December 13, 2019

In our last post, we talked about how insights derived from data are the missing ingredient for prioritizing enrollment management initiatives and identifying students to recruit. But how do you put everything together to create an enrollment strategy that makes sense for your [...]

How to Prepare for the New Normal in Strategic Enrollment

By Greg Curry | November 25, 2019

National Association for College Admission Counseling (NACAC) voted to remove three provisions from its Code of Ethics and Professional Practices (CEPP). These changes were made in response to an investigation by the Antitrust Division of U.S. Department of Justice (DOJ). DOJ [...]

The Missing Ingredient in Strategic Enrollment, Today

By Traci Roble | November 22, 2019

Our collective experience in higher education leadership spans 24 years across both campus and online populations. We have played instrumental roles in helping our respective institutions grow and achieve strategic enrollment goals, increase retention, and reduce institutional [...]

Othot and Arizona State University: Optimizing Recruitment Strategy with Platform Insight

By Blake Slyter | November 6, 2019

In the world of higher education recruitment strategy, institutions often measure initiative success by the net number of new students gained over previous terms — especially if this means there has been an increase in students who persist, an increase in the number of high [...]

How are Universities Predicting Student Outcomes with Better Analytics?

By Othot Team | October 31, 2019

That was the theme of this year’s Advanced Analytics Summit sponsored by the University of Pittsburgh and Othot, Inc. The presenters highlighted the cutting-edge work being conducted at their institutions and raised some important issues. The goal was to provide opportunities [...]
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