Boost Your Enrollment Marketing Strategies With Advanced Analytics

By Nathan Turner | March 3, 2021

Competition for students is heating up because of the declining number of college-age students, changing demographics, and price-sensitive families. Doubling down on your traditional feeder markets may not be the best strategy or the most cost effective. Savvy enrollment [...]

A Four-Step Guide to Increase Investment in Strategic Enrollment Management, Part Two

By Chris Lucier | February 24, 2021

In part one of “A Four-Step Guide to Increase Investment in Strategic Enrollment Management," I outlined the first two steps to build your case for investment in strategic enrollment management. Step 1: Identify the strategic and tactical necessity Step 2: Network to gather [...]

A Four-Step Guide to Increase Investment in Strategic Enrollment Management, Part One

By Chris Lucier | February 16, 2021

As I write this, I recognize that many of you in enrollment management are fighting hard to hold on to what you have in the FY 21 budget and make the argument to hold the FY 22 budget steady. In other words, at a time when institutions are facing significant budget challenges, [...]

Five Modeling Lessons Learned From the Pandemic

By Mark Voortman | February 2, 2021

This blog post is a follow-up to Anomalies: Drivers of Progress. In that article, we discussed data science anomalies and higher education, including current tactics (i.e., during the unfolding of the pandemic), the September postmortem diagnosis, and future model updates. Here [...]

Three Ways Advanced Analytics Help You Recruit and Retain Transfer Students

By Chris Lucier | January 12, 2021

Some of you have depended upon recruiting transfer students to achieve your institution’s undergraduate enrollment (UG) goals. You have a well-developed strategy with commensurate resources to manage the enrollment processes from the first contact to graduation. However, for [...]

Fred’s Five Predictions for Higher Education in 2021

By Fred Weiss | December 22, 2020

Those of you who know me personally or follow me on social know that I have worked in the higher ed and EdTech industries for 30 + years and that I am an avid reader and trend watcher. And as the President and CEO of a higher ed-focused advanced analytics company, which is in [...]

Understanding Intent to Enroll from FAFSA Completion Data

By Chris Rose | November 20, 2020

What do FAFSA completion rates tell us about a student’s likelihood to enroll? As we progress into winter, college admissions letters are being sent out or will be soon. Students will start making their decision about where they will want to spend the next four years of their [...]

The 4 Steps to Using Data and Analytics to Help Students Succeed

By Zach Varga | November 11, 2020

The National Center for Education Statistics estimates that forty-five percent of students obtain a degree or certificate at the first institution they attend within six years of starting college, and nearly 31 percent drop out entirely. Those statistics demonstrate why student [...]
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